LOWERED ROYALTIES MAY AFFORD A

TEMPORARY FINANCIAL FIX FOR WEB RADIO 

Web radio station owners have battled for almost two years to halt the increases in royalties they must pay for music used on their stations. While this is particularly relevant to all-music stations, it can impact those talk shows that offer a mix of interviews and music. Talk shows are a valuable promotional outlet for authors and publishers.   

Web radio can’t generate audio advertising unless it can offer a substantial listenership, something few can promise. Pop-ups and other visual advertising aren’t available on radio. Several stations have attempted a donation solicitation similar to Public Radio, but with a small listener base, that can’t generate enough to cover costs. 

The government’s Copyright Royalty Board has to re-evaluate its royalty rulings to keep pace with the changes in the broadcast arena. It must afford a fair balance between royalty payments to stations of all sizes, tempering the advantages given to larger stations. Satellite radio pays far lower royalties than web radio and large broadcasters pay none at all. The broad promotional reach the big boys offer a composer are considered adequate payment. 

It’s time to update to the digital age and strike a livable balance for all. 

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RLTV IS GROWING IN POPULARITY & REACH

BUT IT NEEDS A STRONG BOOST FROM INTERESTED AUTHORS

RLTV is growing steadily throughout the Mid-Atlantic and North East regions, but no where fast enough for those of us whose books address older Baby Boomers or the Senior crowd. Many regions, like my own, served by Cablevision, do not include  RLTV in their programming. In fact, they offer few if any programs geared to older Americans, the target niche for RLTV.

I urge you to join the numbers of potential viewers who have sent petitions into their cable suppliers urging them to include RLTV. Enter RLTV in your search engine and then click on “Get RLTV Now” in the navigation bar and find a form to submit. Fill it out, and the company will do the rest. This segment of the population has been ignored to a great degree by the broadcast media. Help get them back on track serving the fastest growing segment of the American population.