Your book is written and headed for press.
The challenge now is to
SELL IT
Just writing a book is no guarantee of success,
regardless of how well you’ve
done it.
You have to make potential
readers aware of its existence
I’m sure you determined your target readers
well before you sat down to write.
Now you need a solid marketing plan to reach them
and that takes understanding
the strategies of effective book promotion
Today’s profit-hungry major publishers no longer
underwrite road trips, costly advertising
and the many other promotional tools
that were routine in the past.
It’s up to you to do it!
You’ve got to use both online (Internet) promotion and
offline publicity (newspapers, magazines, broadcast).
This kind of multi-faceted marketing is essential
whether you Self-publish or go the POD or Traditional route
As the author, it’s now your job to develop
and carry out a program of strong,
continuous marketing strategies and promotion
It’s our job to show you how to do it.
The benefit is double-pronged
for the novice writer.
In addition
to promoting sales for your book, strong publicity will develop your reputation
as an author (branding) and as an expert in the field you write about. This
is crucial whether your choice is writing books, articles or becoming a commercial
freelancer.
You can tackle
the job yourself. It’s not that difficult.
But there are several other options.
If your wallet is flush,
you can hire a professional book promoter.
They’re expensive, but they’re effective
if you choose the right one.
You can turn to a small PR firm or even a solo publicist.
They’re a lot less costly, but it will be
up to you to work hand-in-hand to develop
the program you need.
Too few are
familiar with
the secrets
of powerful book promotion
Others may
not be expert in online marketing,
web site
traffic promotion or search engine optimization,
all key to
building sales online
To reach
the sales figures you seek,
You must
know how to make the Web sell for you.
You can tackle
the job yourself. It’s not that difficult.
and study the detailed chapters on promotion in
“The Writer Within
You”
the new book that’s the buzz of the industry
Guaranteed, you’ll reach your readers. And once you do,
YOUR BOOK
WILL SELL!
Writing in
your retirement will
become your most rewarding
and enjoyable activity.